Mikroekonomska analiza otvorenih i zatvorenih sportskih liga
Apstrakt: U ovom radu razmatramo karakteristike otvorenih i zatvorenih sportskih liga primenom teorije igara, posmatrajući različite tržišne strukture sportskih takmičenja i tržišne strukture na faktorskom tržištu (tržištu talentovanih igrača). U otvorenim ligama postoji mogućnost da najbolji (najlošiji) timovi na kraju sezone pređu u viši (niži) rang takmičenja, dok takva mogućnost ne postoji u američkim zatvorenim ligama. Ova dva načina organizacije sportskih liga imaju značajne implikacije na konkurentsku uravno- teženost timova koja je niža u otvorenim ligama, ali i na diskriminatornu moć takmiče- nja (jačinu veze između budžeta timova i plasmana) koja je veća u otvorenim ligama. Pored toga, u otvorenoj ligi postoji veći podsticaj za investiranje sredstava u igrače ne- go u zatvorenoj ligi, da bi bio osvojen šampionat, ali i da bi bilo izbegnuto ispadanje iz lige. Veća diskriminatorna moć takmičenja u otvorenim nego u zatvorenim ligama obja- šnjava sve veće zarade koje ostvaruju igrači u evropskim fudbalskim timovima. Uticaj podele medijskih prihoda i prihoda od prodaje ulaznica je različit u dve vrste liga, ali efekat podele prihoda na konkurentsku uravnoteženost zavisi i od pretpostavke o trži- šnoj strukturi na faktorskom tržištu sportskih talenata
Abstract: In this paper we consider the features of open and closed sports leagues by using game theory, and observing different market structures of sports contests as well as market structures in factor markets (the market for talents). In open leagues there is a possibility that the best (the worst) teams at the end of season are promoted (relegated) to a higher ranked (lower ranked) league, while such possibility does not exist in closed leagues. These two ways of organizing sports leagues have significant implications on competitive balance of teams which is lower in open leagues, but also on discriminatory power of the contest (the strength of the relationship between team budgets and team ranking) which is stronger in open leagues. Moreover, there is a higher incentive in an open league for investing in talents than in a closed league, to gain the championship, but also to avoid relegation from the league. Higher discriminatory power of the contest in open than in closed leagues explains increasing salaries of players in European football teams. The impact of sharing the media revenue and gate revenue is different in the two types of leagues, but the effects of revenue sharing on completive balance depend also on the assumption about the market structure in the factor market of sports talents
srpski
2019
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Ključne reč: otvorene lige, zatvorene lige, konkurentska uravnoteženost, funkcija uspeha u takmičenju, diskriminatorna moć takmičenja
Key Words: Open Leagues, Closed Leagues, Competitive Balance, Contest Success Function, Discriminatory Power of Contes