Digitalni repozitorijum
Univerziteta u Beogradu
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Culture In The Algorithm: The Impact Of Cultural Models On The Design And Purpose Of Artificial Intelligence Systems
Milosavljević, Predrag
Masliković, Dejan
Grubišić, Đurađ
The development of artificial intelligence is not only a technological process, but also a cultural phenomenon in which social norms, value systems, and conceptual frameworks of societies deeply inform the architecture, purpose, and functions of the systems themselves. This paper explores how culture permeates the algorithms themselves, shaping the relationship to data as a resource, the ways in which infor- mation is managed and the metrics of success, and the decision-making criteria that these systems produce. Special emphasis is placed on the differences between individualistic and collectivist cultural models and how they influence the architectural solutions and value orientations of artificial intelligence. Through critical reflection, the limits of the existing technical architectures in reflecting the complexity of human thought and social dynamics are pointed out, as well as the need for culturally sensitive design and application of these technologies. The aim of the paper is to open space for an interdisciplinary discussion on the responsible development and regulation of artificial intelligence in the global cultural context.
engleski
2025
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Keywords: Artificial intelligence, cultural pattern, Western paradigm, epistemology, ontology, digital sovereignty, alternative models of AI