Naslov (eng)

Wellness spa hotel experience: evidence from spa hotel guests in Serbia

Autor

Dimitrovski, Darko
Marinković, Veljko
Đorđević, Aleksandar
Sthapit, Erose

Opis (eng)

Abstract Purpose – This study aims to develop and test a model of the wellness spa hotel experience. The model proposes that experiencescape dimensions (sensory, functional, social, natural and hospitality culture) are important antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation and word-ofmouth (WOM). Design/methodology/approach – Data was collected in the post-pandemic period, during September–November 2022 from567 domestic guests who had stayed in a wellness spa hotel in Serbia. Findings – Besides the social experience scape dimension, all other dimensions of experiencescape (sensory, functional, natural and hospitality culture) were found to be positive drivers of guest satisfaction with a wellness spa hotel experience. The relationship between satisfaction, wellness-induced wellbeing, experience co-creation andWOMwas also supported. Originality/value – This study emphasises the role of experiencescape in concurrence with the antecedents in cultivating guest satisfaction with a wellness spa hotel experience, which further influences wellness-induced well-being, experience co-creation and WOM.

Opis (eng)

This research is supported by the Ministry of Science, Technological Development and Innovation of the Republic of Serbia by the Decision on the scientific research funding for teaching staff at the accredited higher education institutions in 2024 (No. 451-03-65/2024-03/ 200375 of February 5, 2024

Jezik

engleski

Datum

2025

Licenca

© All rights reserved

Predmet

Keywords Wellness spa hotel experience, Satisfaction, Well-being, Experience co-creation, Word-of-mouth, Serbia

Deo kolekcije (1)

o:28218

Ekonomski fakultet