Digitalni repozitorijum
Univerziteta u Beogradu
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LEVERAGING LAST MILE DELIVERY IN OMNICHANNEL RETAIL: SYNERGIES, CHALLENGES AND FUTURE OUTLOOK
Bogetić, Zoran
Petković, Goran
Dokić, Aleksa
Stojković, Dragan
Abstract: eCommerce brought multiple channels first on the supply side, introducing the concept of offering the same product from different supply sources, and then a seamless omnichannel experience on the sales side. The described evolution in the logistics sphere required solving the so-called the first mile problems in different procurement channels and the last mile of delivery through different channels of the customer's choice. This paper is focused on the issue of the last mile of delivery in an omnichannel retail environment. The sources of synergies through the presentation of different models used to organize omnichannel delivery of products to customers. These models combine different product collection points and different product delivery points to the end customer. Through extensive analysis of the literature, four key areas discussed by researchers were determined: the biggest problems in last mile delivery; different vehicles used for last mile delivery; the role of algorithms in last-mile delivery processes; and automation of the final delivery process.
engleski
2025
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Key words: last mile, delivery, eCommerce, logistics, omnichannel