Naslov (eng)

Media travels - Latin America

Naslov (srp)

Medijski putopis - Latinska Amerika

Autor

Šibalić, Vanja

Publisher

Opis (eng)

Overall, television is the mass medium of the era in South America. While more people have access to radio, television consumes more of the audience`s time, much more of the advertisers` budgets, and television networks are widely thought to have the most cultural, economic and political power of all media. Brazil has been characterized in its own media as the „country of television“ because the television audience is so large and because the medium is perceived to have a great impact. While a large majority of South Americans either can afford a television set or have communal access to one, many, if not most of the people, are too poor to have many other leisure options, which is why they watch television so much. Language and culture limit access to television and print media in some countries. In the Andean region, significant population minorities still speak only indigenous languages. While local radio stations often serve such language groups, major print media and television networks do not. Although radio still dominates some rural areas as the main medium, most small town and rural audiences are rapidly gaining access to television, by satellite dish if not by local broadcast. Television is more centralized and entertainment oriented than radio. Latin American television tends to be dominated by a few large networks, such as TV Globo in Brazil, Teletrece in Chile, Televisa in Mexico or Venevision in Venezuela. These networks are usually owned by family groups which also own other media. Television content is dominated by locally or regionally produced versions of popular global genres: soap operas, variety shows, sports, news, music, reality shows, sitcoms and talk sows. Most Latin American countries have developed two or three commercial television networks and often a government or educational channel, although the latter stations are usually underfunded and tend to produce relatively little. Television networks have tended to dominate the landscape because of the high cost of production, which require the economies of scale of central program production and network distribution. Commercial television has also developed because it has been funded strongly by advertisers who wish to reach the mass audience that television provides. Television in Latin America has become known for several characteristic program genres: telenovelas (prime time serials), live variety shows, live regional music, and solo and ensemble comedies.

Opis (srp)

Mediji Latinske Amerike u mnogome uspevaju da zadrže regionalnu različitost uprkos sve prisutnijoj konkurenciji globalnih medijskih kompanija. Većina medija se nalazi u privatnom vlasništvu bogatih porodica – poslovnih grupa koje po sebi čine konglomerate u oblasti izdavaštva, radija, televizije i Interneta. Uprkos činjenici da su neke od ovih grupa kupile postojeće ili zasnovale nove medije u drugim zemljama Latinske Amerike, vlasništvo nad medijima je uglavnom ograničeno državnim teritorijama. Dominantne medijske grupe su najčešće u veoma bliskoj vezi sa vladajućim režimom. Međutim, u nekim zemljama je ovakva čvrsta povezanost u opadanju zahvaljujući podjednako političkoj i medijskoj konkurenciji.

Jezik

srpski

Datum

2007

Licenca

© All rights reserved

Predmet

Latinska Amerika, mediji, komercijalizacija, državna kontrola

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