Naslov (eng)

The master dashboard screen on a highly-technical computer: The metaphorical portrayal of the immune system in English and Serbian popular medical discourse

Autor

Silaški, Nadežda

Opis (eng)

Abstract Due to the increased interest in immunity and the immune system, mostly triggered by the recent Covid-19 pandemic, there has been a proliferation of online texts dealing with these concepts in an easily accessible manner. In this paper we compare the metaphorical portrayals of the immune system in 84 English and Serbian online magazine articles and blog posts, mostly published in the period 2020-2023, and investigate how such metaphorical representations facilitate the explanation of this abstract concept to non-experts and respond to new communicative contexts through the processes of recontextualization and reformulation. Specifically, our research aims are: 1) to identify the source domains employed in English and Serbian online popular medicine texts to conceptualize the various aspects of the immune system; 2) to investigate the similarities and differences between the two languages in this regard; and 3) to establish the functions that metaphor performs in popular medical discourse on the immune system in English and Serbian. The findings reveal a considerable overlap between English and Serbian both on conceptual and linguistic planes and in the use of metaphor in linking different audiences and discourses while popular medicine texts in English exhibit a greater richness in metaphor and a more vivid metaphoric imagery belonging to distinct source domains. Our paper also contributes to the explorations of the various functions of metaphor in popular medical discourse.

Jezik

engleski

Datum

2024

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY-NC 4.0 - Creative Commons Autorstvo - Nekomercijalno 4.0 International License.

http://creativecommons.org/licenses/by-nc/4.0/legalcode

Predmet

Keywords: Popular medical discourse, metaphor, immune system, reformulation, recontextualization, English, Serbian

Deo kolekcije (1)

o:28218

Ekonomski fakultet