Naslov (eng)

Backer Profiling: What Drives Engagement in Crowdfunding?

Autor

Uskoković, Veljko
Živanović, Milutin
Ribić, Maja
Jugović, Jovana

Opis (eng)

Abstract. Crowdfunding represents a contemporary paradigm in project financing, wherein capital is sourced from a multitude of individuals, termed backers, via online platforms. Given the pivotal role of fundraising in project outcomes, comprehending backer attitudes assumes paramount significance. This study endeavours to delineate distinct backer profiles predicated on the underlying motives guiding their engagement in crowdfunding. To achieve this objective, empirical data was acquired through a structured questionnaire and subsequent analysis employing fuzzy-set qualitative comparative analysis (fsQCA) was undertaken. The findings of this investigation furnish insights into the heterogeneous nature of backer motivations, thus enabling the formulation of targeted recommendations for campaign creators aimed at effectively engaging diverse backer profiles.

Opis (eng)

This research was supported by the Science Fund of the Republic of Serbia, Grant no. 7523041, Setting foundation for capacity building of sharing community in Serbia - PANACEA

Jezik

engleski

Datum

2024

Licenca

© All rights reserved

Predmet

Keywords: crowdfunding, backer profiles, person-centric approach, fsQCA analysis

Deo kolekcije (1)

o:28218

Ekonomski fakultet