Naslov (eng)

CHINESE ELECTRIC CARS PRODUCERS’ STRATEGIES IN GLOBAL MARKET

Autor

Aćimović, Slobodan
Mijušković, Veljko
Marković, Dušan

Publisher

Opis (eng)

Abstract: Automotive industry is one rare capital and technology intensive industry. It was considered that this type of industry faced with incremental changes of competitive relations. Emerge of Tesla as pioneer in electric vehicle segment has resulted in disruptive changes in the industry. Technological, ecological and institutional factors have triggered restructuring of business ecosystem in the industry. These changes have created business opportunities for late followers from China. Chinese late followers have couple sources of competitive advantage. First, strong position in large and fast-growing domestic market enable them to achieve economy of scale. Economy of scale is important to created competitive advantage, due to capital and technology intensive industry. Second, Chinese natural resources companies have internationalized their operations, which result in safe and constant access to necessary natural resources for Chinese electric vehicle producers. Third, Chinese electric vehicle producers have created strategic alliances with tier suppliers from China and Asia-pacific region. Due to that, their supply chains have been sustainable and flexible even during the Covid-19 pandemic. Four, demand for “value for money” products grow during a crisis and these companies have capabilities to design and produce this type of products. Finally, these companies use foreign alliances, minority and full acquisitions to obtain access to embedded knowledge and intangible resources.

Opis (srp)

Rezime: Auto industrija predstavlja jednu retkih grana koje su po svojoj suštini kapitalno i tehnološki intenzivne. Dugo se smatralo da su ove vrste industrija podložne samo inkremantalnim promenama konkurentskih odnosa. Međutim, pojava kompanije Tesla kao pionira u razvoju električnih vozila izazvala je radikalne promene u grani. Promene poslovnog ekosistema u okviru grane su posledica delovanja tehnoloških, ekoloških i institucionalnih faktora. Ove promene su otvorile prostor za pojavu kasnih sledbenika iz Kine. Ove kompanije svoju konkurentsku prednost grade na nekoliko izvora. Prvo, veliko i rastuće domaće tržište, na kome su dobro pozicionirane, pruža ovim kompanijama mogućnost ostvarivanja ekonomije obima, koja je od suštinskog značaja zbog kapitalne i tehnološke intenzivnosti grane. Drugo, internacionalizacija kineskih kompanija koje se bave eksploatacijom prirodnih resursa je obezbedila sigurnost snabdevanja prirodnim resursima. Treće, strateška partnerstva sa dobavljačima iz Kine i azijsko-pacifičkog regiona su učinile lanac održivim, čak i tokom pandemije Covid-19. Četvrto, kompanije su posedovale kompetencije u proizvodnji value for money proizvoda, za kojima raste tražnja tokom kriznih perioda. Konačno, ove kompanije su kroz akvizicije, partnerstva i manjinske investicije obezbedile pristup znanju i nematerijalnim resursima iz razvijenih zemalja.

Jezik

srpski

Datum

2023

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Ključne reči: električna vozila, strategija, kasni pratioci, Kina

Keywords: electric vehicles, strategy, late followers, China

Deo kolekcije (1)

o:28218

Ekonomski fakultet