Naslov (eng)

Relevance of websites and events in scientific communications

Autor

Filipović, Jelena

Opis (eng)

Abstract: Higher education institutions (HEI) are constantly urged to use diverse set of communication tools in order to deliver their messages to various target groups. In the modern market, characterized by the fast changes, strong competition and abundance of stakeholders, all actors need to find new ways to reach out their audience. In that sense, the use of the integrated approach is essentially significant, enabling the maximum results of the utilization of online and offline communication tools. The aim of this study is to shed the light on the relevance of the HEI’s websites and workshops, for the achievement of optimal communication aims. The case study of the “Methodology guide for innovation” workshop is presented, while websites are analyzed from the conceptual point of view. Both organizational and content aspects are explored, while the specific recommendations are provided both for practitioners and scholars who perform in this field

Jezik

engleski

Datum

2018

Licenca

© All rights reserved

Predmet

KEY WORDS: MARKETING COMMUNICATIONS, WEBSITE, EVENT, SCIENTIFIC COMMUNICATIONS

Deo kolekcije (1)

o:28218

Ekonomski fakultet