Digitalni repozitorijum
Univerziteta u Beogradu
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Soft power and (post) Yugoslav memory in culture and media: documentary series Path to the future
Meka moć i (post) jugoslovensko sećanje u kulturi i medijima: dokumentarni serijal Put u budućnost
Martinoli, Ana
Karaulić, Jovana
Apstrakt Koncepti kreiranja poželjne slike prošlosti često su prisutni u ponovnom promišljanju kolektivnih identiteta postjugoslovenskih država, koje obuhvataju i pitanje zajedničkog zaborava. Politike sećanja se na taj način često izražavaju kroz eksplicitne i implicitne kulturne politike i njihove instrumente. Jedna od dimenzija primene instrumenata, u kontekstu meke moći zasnovana je na medijskim sadržajima, u ovom radu posmatrano kroz perspektivu, zadatke i ciljeve javnog servisa sa posebnim fokusom na kulturno-umetničku istoriju i nasleđe postjugoslovenske zajednice. U radu je upotrebljena empirijska metoda, studija slučaja, gde je analizirana uloga javnog servisa u promatranju slike jugoslovenske ideje u polju kulture i umetnosti na primeru dokumentarnog serijala Put u budućnost (2017−2018) autora Borisa Miljkovića, koji je Radio-televizija Srbije realizovala u dve sezone sa ukupno 24 epizode. Kroz različite istraživačke postupke, posmatrani su uticaji i primena eksplicitne i implicitne kulturne politike, mogućnosti medijske meke moći kroz polje kulture i umetnosti u drugoj polovini 20. veka na našim prostorima. Rad u zaključnom delu ukazuje na moguću ulogu javnog servisa u budućim politikama i projektima vezanim za kulturu sećanja.
Abstract Creating a desirable representation of the past is a common concept in the rethinking of collective identities of post-Yugoslav countries. However, it also includes the issue of collective forgetting. Thus, the politics of memory are often expressed through explicit and implicit cultural policies and their instruments. In the context of soft power, one of the dimensions of applying these instruments is based on media content, and in this paper, it is analysed through the perspective, objectives, and goals of the public service broadcaster, focusing in particular on the cultural and artistic history and legacy of the post-Yugoslav community. The paper uses the empirical method of a case study to analyse the role of the public service broadcaster in reflecting on the Yugoslav idea in the field of culture and art using the example of the documentary series Put u budućnost (Path to the Future) (2017–2018) by Boris Miljković, which Radio Television of Serbia produced in two seasons with a total of 24 episodes. Different research approaches were used to examine the effects and implementation of explicit and implicit cultural policy and the possibilities of media soft power through culture and art in the second half of the 20th century in the region. The paper's conclusion points to a potential role of the public service broadcaster in future policies and projects pertaining to the culture of remembrance.
srpski
2022
© All rights reserved
Ključne reči postjugoslovensko sećanje, javni servis, Put u budućnost, meka moć, kulturna politika
Keywords Post Yugoslav memory, public service, Put u budućnost, soft power, cultura
10.18485/fdu_zr.2022.42.4
83450633