Naslov (eng)

Customersʼ Intention in Terms of Using Mobile Banking Services in Serbia

Autor

Vehapi, Semir
Šabotić, Zenaida
Lekpek, Ahmedin

Opis (eng)

Abstract: The research subject of this paper is the intention to use mobile banking services by banking clients in Serbia. The aim of the research is to analyze the influence of the factors included in the TAM model on the intention to use mobile banking by banking clients in Serbia. The research used an extended TAM model, which includes: perceived usefulness, perceived ease of use, perceived risk, trust, social influence, lifestyle, and perceived self-efficacy. The data used in the research were collected by surveying banking clients in Serbia and processed through correlation and regression analysis. The correlation analysis showed that there is mostly a positive and statistically significant linear correlation between the variables of the used model. Only perceived risk has a statistically significant but negative correlation with all other variables. The univariate correlation analysis showed that perceived usefulness, perceived ease of use, trust, social influence, lifestyle, and perceived self-efficacy have a positive influence on the intention to use mobile banking, while the impact of perceived risk is negative. On the other hand, using multivariate regression analysis, perceived usefulness, lifestyle, and social impact were singled out as significant predictor variables.

Jezik

engleski

Datum

2023

Licenca

© All rights reserved

Predmet

Keywords: mobile banking, Technology acceptance model, intention of using, Serbia

Deo kolekcije (1)

o:28516

Radovi nastavnika i saradnika Državnog univerziteta u Novom Pazaru