Digital economy and (non) incremental changes in tourism and retail business model
Abstract: Digitalization of business changes producers, intermediaries, service providers and consumers. There is a vast quantity of data available. Furthermore, new algorithms providing answers from these data are also more and more available. Finally, devices possessed by an average citizen enable choice and pattern of shopping to be shaped by these answers. So, the question is whether the businesses are facing the evolution or revolution of the existing business model? Tourism industry and retail industry are analyzed in this paper in order to search for an answer to this research question.
engleski
2018
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Keywords: digitalization; retail; tourism; industrial revolution; artificial intelligence