Traveling experience : Roman emperors and Danube wine route
Abstract: Cultural tourism is a new, rising tourist product worldwide, particularly in Europe. A cultural route is one of the most complex cultural products, comprising material and nonmaterial heritage, combined with interpretation, gamification and other drivers of sophisticated experience that a modern tourist expects. The Roman Emperors and Danube Wine Route is one of the certified European Cultural Routes with specific content, but also a hub structure, a pattern of development and potential for extension. As such, it emerges as an important vehicle of regional tourism integration.
engleski
2019
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Keywords: cultural tourism; cultural routes; Roman heritage; thematic touring